Local and mobile marketing for CPG (consumer packaged goods) companies, in most cases, should represent a respectable portion of your online/digital marketing budget. As more and more people are moving onto mobile devices for their everyday computing needs, including entertainment and internet usage, it makes all the sense for CPG companies to allocate resources for marketing on this platform to make the most of its ever growing user base. An average person is known to check his smartphone about 35 times a day and 4 in every 5 consumers use their mobile devices for shopping.
For CPG companies, segregating consumers based on area can be a great way to improve business, especially for startup companies who generally would benefit a great deal from capturing the local market. Therefore, it is imperative, as part of an overall marketing strategy, to have an effective strategy for local and mobile marketing for CPGs (consumer packaged goods) companies.
Local marketing strategies
Appearing in the results of Google+ Local, Yelp, and Bing Places can help businesses a great deal in acquiring new customers. More than 95% of Americans who use the internet are reported to use it for shopping and more than 66% of them use local internet searches for locating local businesses.
By adding a store locator map to your website, people can find the physical stores that you are located in. Google Maps are used from mobile devices by more than 100 million people to locate stores and get information. Furthermore, 88% of people who search for local businesses on their mobile devices either call the business or visit it within a day’s time. This number is likely to grow exponentially in coming years, as the use of smart phones grows.
Brand awareness through mobile marketing
Studies show that brand awareness can be significantly increased by incorporating mobile devices into the marketing strategy. This is no surprise, given the rapidly shifting, perhaps even overshadowing, favorability among the general public toward mobile devices for internet usage. Statistics show that 64% of decision makers check their emails on mobile devices and that mobile advertisements get three times as many clicks as online advertisements.
This is not to say that marketing efforts must move entirely onto targeting consumers through mobile devices. There needs to be an appropriate mix of traditional marketing, online marketing, and mobile marketing depending on your target audience and consumer response. However, we strongly recommend allocating a budget and an integrated strategy for local and mobile marketing for CPG.
To get started on your social media marketing campaigns, contact us at Dapper Goat today!