LinkedIn is a business oriented social media tool that enables businesses to connect with other businesses and professionals. It also helps businesses find potential customers. Think of it as a version of Facebook aimed at professionals. In this blog post will we give you some basic best practices for marketing your brand using LinkedIn.
The contacts that you connect with on LinkedIn can lead you to other people and businesses that are known to them. With over 200 million (and growing) users registered on LinkedIn, this platform can be a great way to connect with and discover to clients, as well as brand advocates.
Making the most of your profile
Your LinkedIn profile needs to be as interesting and informative as possible to make a positive and meaningful impact. More than 42% of LinkedIn users change or update their information regularly. Keep your profile updated with all your general information and work experience, but it is best to keep more personal and social information off of LinkedIn. Use a recent professional photograph of yourself or a logo of your company, if it is your company page.
Link a few other photographs and websites or blogs to your profile to make it more interesting and tell people more about what you do. Make the titles and description in your profile as keyword rich as possible to increase your chances of being found on top of the Google search results. Invite people you know onto LinkedIn so that you grow your chain of contacts and discover new connections.
Getting in touch with the right people
Stats show that more than half of Fortune 100 companies use LinkedIn in their hiring process. You can obtain introductions to contacts via LinkedIn free of charge or you can search for specific titles and persons and reach out to them via Inmail. Inmail requires you to upgrade to a premium account, but it allows you to reach out to contacts you are not connected to.
You can also use LinkedIn to read up on people you’re meeting with, if they are potentially a client or business partner or employee. You can use your mutual contacts to ask to connect prior to your meeting or ask to connect after your meeting to help build rapport. More than 90% of users utilize LinkedIn in this manner.
According to statistics, more than 60% of LinkedIn users use it as their main professional social network, as opposed to Facebook and Twitter. Stats also show that LinkedIn generates the most leads for B2B businesses. So get going, get connected and get started with marketing your brand using LinkedIn!
Want help getting started on marketing your brand using LinkedIn? Contact the experts at Dapper Goat Social Media today!