A recent study conducted by Aweber suggests that a large number of microbusinesses and social media are becoming increasingly integrated by becoming active on their blogs and other social media pages. The study states that businesses with smaller numbers of employees are looking to promote themselves on social media sites, particularly Twitter and Facebook. The survey suggested that about 75 percent of the surveyed microbusinesses have said that they will be increasing the use of their blogs and social media channels as a part of their marketing efforts. About the same number of companies are also concentrating on Facebook to market themselves, while about 60 percent of the companies are using Twitter as their key marketing tool. In addition to this, 89 percent of the companies are likely to increase their email marketing efforts this year.
The study also highlighted the approach of these businesses towards online marketing. Most businesses understand the impact that online marketing can have on their sales. However, they also admit that online marketing isn’t something they are as skilled to handle as compared to conventional marketing channels. Only about 10 to 12 percent of the businesses claimed that they were well versed in online marketing. Additionally, about 20 percent of the people think that online marketing is overwhelming, whereas about 60 percent of the companies suggested that they prefer using one online marketing channel over the others.
Microbusinesses and Social Media are becoming more and more integrated. For help with getting started on your social media marketing campaigns, contact us at Dapper Goat today!