2014 looks like an eventful year when it comes to social media marketing. From Twitter giving away its IPO to the public and the teens shunning Facebook, there is a lot happening in the social arena. It is important to note that there are a few trends that will certainly hold on for a very long time. So, you will need to be on your toes throughout this year. Here are a couple of predictions of social media changes to look forward to over the next six months.
Decline of social sales
Social media remains among one of the top outlets that businesses use to sell their products to customers. This year, however, you will need to remember that people indeed love to buy, but they are not very interested in being sold to. The shift in social media is more likely to move from sales to engagement, building relationships and social outreach. Customers and other prospects will be seeking out companies that offer value in the form of engagement over anything else.
Rise of graphics
A clear analysis of your Facebook page will give you an idea that posts with images or photos are more likely to get a greater number of likes, comments, shares and even clicks compared to links or text based posts. This data has also been confirmed by Kissmetrics. With other social media sites such as Tumblr and Pinterest rising in popularity, the focus is shifting more towards graphics and other visual based posts including infographics, simple images, quotes or any other visual variation you may have come across.
Only time will tell what social media changes will manifest this year. No matter what, we all know that social media will continue to play a huge role in audience engagement. Leave it to us to keep up with the social media changes and determine the best strategy for your brand!
For tips and best practices on the newest social media changes, contact the experts at Dapper Goat today!