When it comes to social media marketing, you might think it is just for business to consumer marketing. Yes, it’s true that this has often been the most popular use of social media for businesses due to its powerful ability to directly connect with consumers through a down-to-earth and personal approach. But the truth is, whether it’s B2B or B2C marketing, you are still connecting with a person who responds to that personal touch in their professional lives much in the same way they would in their private lives. However, there are some differences in how you should approach social media for B2B marketing as compared to B2C marketing. With that said, here are a few important aspects to keep in mind when utilizing social media marketing for business to business purposes.
Making that Connection
With business to business marketing, personal relationships are key. In fact, connecting to people and forming relationships may actually be more important in this case. When it comes to selling a product or service to a business, there are a lot of factors at play. Making a human connection is a powerful resource in conveying the value of your brand to the target audience.
Social media marketing also makes it easier for customers to make connections in a way that maximizes both time and money. With social media, time zones are no longer an issue. Companies have the ability to reach out to other businesses in any area of the world without needing to increase their marketing budget.
Social Media and Content Promotion
Content is key regardless of whether you are talking about social media for B2B marketing or B2C. Companies value the importance of competency in a given industry and content marketing is the best way for a company to establish itself as a thought leader. Social media is a great way to promote content as it makes it incredibly shareable and puts it in front of people in a concise and instantly engaging way.
When it comes to finding inspiration for the content you share, it is actually pretty simple. A good practice is to search other trending hashtags that relate to your industry. Check out social media platforms like Facebook, LinkedIn and Twitter to see what’s popular currently. Take these ideas and mold them to fit your audience. You will find a wealth of ideas just by seeing what others are doing. Follow these trends and see where they take you.
Using Video for Social Media Marketing
When you think of video, consumer marketing is probably the main thing that comes to mind. However, video is an important part of business to business marketing as well. According to a recent report, video marketing was the most used marketing in 2014. The numbers don’t lie. Video is a popular form of marketing among businesses and can be easily shared on any social media platform.
Use B2B Marketing to Get the Most out of Your Partnerships
Social media can help you get the most out of your partnerships by highlighting some of the things they are doing and sharing their content. This can be a great way of strengthening your professional relationship in a way that is non-abrasive and builds mutual respect.
Keep an Eye on Your Competitors
Social media is also a very effective way to keep an eye on your competitors. Be aware of how other companies are using social media for B2B marketing and try to maintain a competitive edge. Since you may often have the same target audience, take note of which business aspects other brands are highlighting and make sure your own content is relevant and competitive.
Utilize Social Media to Bring Traffic into Your Website
Another benefit of social media is that it is a great way of drawing people to your website. You can include a link on your profile page as well as sharing content posted on your blog. Not only can this help bring people to your website but it can also help make sure your website is being seen by the right people.
Social Media Marketing and Search Engine Rankings
Another consideration you will want to make as you work on improving your business to business social media marketing is in the area of search engine marketing. Believe it or not, a big determiner in page rankings is your social shares. If you are fully utilizing your social media marketing it can make a considerable difference in SEO and increase the visibility of your website.
Keep Room in Your Budget for Social Media Marketing
If you really want to make the most of social media for B2B marketing, it is a good idea to keep room in your budget for a paid social service. Consider a marketing agency to help you enhance your visibility across your different social media platforms and make the most of your marketing campaigns. Getting professional help will ensure you are taking full advantage of all social media has to offer for business to business marketing. If you have any further questions about social media marketing, please contact us today.