Vine is the new video sharing social network that has recently gone viral. Recent statistics show that five Vines are tweeted every second! The growing popularity of this tool makes it something that your business can leverage upon. You can create a looping video that is 6 seconds in length, and share it with anyone through Vine. It gives you unlimited uploads for free, and allows you to share the files instantly. So how will this help your business? Let’s find out.
Innovative Branding Opportunity
So Vine is a new app for creating 6-second videos. How can that help you with branding? Here’s how. Imagine seeing the picture of a shirt and reading about how good it is on some webpage. Now imagine seeing the same shirt in action, worn by someone, with different sets of trousers in sequence, or in formal or casual settings. Don’t you think that the second option will create better branding for the shirt? Making short innovative product videos like this can help you immensely in branding.
Do your customers need to know how to use your product? Is there a process of using it? For example, if your product is a gadget, you may show them how to utilize a feature to peak their interest. If your product is an ingredient with which you can make other items, like baking powder, you can make a quick video about how to use it to make different types of cakes. And if it is something that doesn’t require a process, you could always make a product overview video.
A meme, by definition, is a behavior that spreads virally. So what could be better than creating funny memes to spread your product idea? You can use an inspirational quote or idea and turn it into a meme video, and share it via social media. You can also use an industry relevant idea and transform it into a meme video. Make sure the video is interesting or funny so people find it worthy of sharing with their friends.
Quick Overviews and Virtual Tours
You can also create virtual tours of your business through Vine. If your business provides tourism services or places to visit, you can benefit the most from this. If not, you can give short virtual tours of your office, or studio, or even your kitchen, if you have a restaurant or something similar. Organic or sustainable businesses can also make videos to show how their products are made in a sustainable fashion.
Use it for Teasers
Nothing grabs a customer’s attention better than short and quick teasers on upcoming products. Use your imagination to make up ideas about how best you can tease your customers, and then make a suitable video out of it. If you are hosting an event, creating a blog or starting a magazine, make a video to give a sneak peek into it. If you are launching a new product, make sure you get your audience intrigued.
Remember that you are not getting more than 6 seconds. Create a video that will be able to capture the attention of your audience within that time. With Vine, anything is possible. This tool is also available as an app on all smartphones.
For more best practices on how to use Vine for business, contact the social media marketing experts at Dapper Goat today!
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