Pinterest is not a new platform by any means, and in fact, the site has over 250 million monthly users and has a whopping 175 billion pins. With that number being a 75% increase from last year, there are many reasons why you should use Pinterest in your marketing strategy. It is a large, untouched opportunity for your business to reach your audience in any market.
While Instagram, Facebook, Twitter, etc. are the most popular and widely used social media sites worldwide, they are also getting bogged down with, well bogs. The sites are under a lot of controversy for platform and API changes, increased ad presence, and more. Spam and fake accounts are growing by the millions within these accounts, so is it time to look at alternatives for your digital marketing strategies? Possibly. A major aspect of any social media strategy is finding a unique and creative way to reach your target audience.
Why you should use Pinterest over other popular social media platforms…
Pinterest has a lot of unique properties compared to the more popular social media platforms. For one, images go and stay viral longer on the site than any other platform. This is because the Pinterest’s content, or “pin’s” lifecycle is practically endless. Facebook posts usually stay active for about 80 minutes and Twitter posts are only active for about 5-25 minutes, while pins on Pinterest see activity for over a week and it is reported that the most repinned pin on Pinterest was originally pinned over a year ago.
Another reason why you should use Pinterest is the ease the platform has created to cross-post across all social media sites. However, we recommend creating a personalized strategy based on the following reasons.
The level of diversity among pins and users alike.
Out of the 250 million monthly users, the content pinned and shared by these users spans across every single industry out there, so you shouldn’t have any trouble finding a target audience that matches up with your brand.
Another way this diversity works in your favor is the ability to look across followers and users activity, and see what is trending across multiple different industries. It’s a great way to see what your audience is interested in, and how you can tap into that trend.
The conversion rates are remarkable.
The site has one of the highest conversion rates, turning browser in buyers easily and often. This is a huge reason why you should use Pinterest and the platform’s well-thought-out strategy. The site has modified its structure over the years and has increasingly limited the number of steps it takes from discovery to conversion, making it easy for browsers to turn into buyers in as few as two or three clicks.
Pins on Pinterest get you inbound links to your website and drive traffic easily.
Since almost every pin on Pinterest has to be linked to something, it is a great way to drive browsers to your site as well as use the pins for SEO purposes. However, this all relies on visuals since platform and its users are heavily inspired by pictures only. The more enticing your image is, the more clicks you will get and more traffic to your website.
It drives the most revenue compared to all other social media sites.
Yahoo small business did a report on Pinterest and found that the site is the highest revenue driver when compared to older sites like Facebook and Twitter. “The reason for this is the inherent use of sharing on Pinterest. A user is 12.5 times more likely to share a product or brand they like on Pinterest versus Facebook, and 14 times more likely to share versus Twitter. More shares means more page views, and more page views means more conversions!”
Pinterest marketing strategies need to be heavily focused on visuals and images, as well as backlinking and trend reports. The reasons above are just a few points on why you should use Pinterest in your next marketing strategy. It is a market that you and your business could be missing out on. If you need help creating a strategy structured for Pinterest or other social media platforms, contact the experts at Dapper Goat Social Media.