Inbound marketing is a proven effective method of driving relevant prospects to your website. Inbound marketing differs from traditional outbound marketing in that it uses high quality, free content to pull people toward your company and product. When you produce content that is highly relevant and usable by your marketplace, you naturally attract inbound traffic that you can convert to sales.

Give before you get – a philosophy for life, a philosophy for your marketing. Create great content designed to help your ideal customers and give it away! Doing so will attract qualified prospects, build trust and give you to create a new client.

Strategic inbound marketing is executed with the following steps:

CREATE CONTENT

Start with a client-focused blog, add high-quality articles and whitepapers, and produce interesting infographics, instructional videos and similar collateral. Ask yourself: what would help a prospective client? Then create!

BUILD A RELATIONSHIP

Rome wasn’t built in a day and your lead database / CRM won’t be, either. Think long-term. Give your prospects a chance to trust you and respect you as a subject expert.

CUSTOMIZE

Put clients first! If your company or product is marketed towards several verticals, then create custom content for each vertical. And make it personal…one-to-one.

USE MULTIPLE CHANNELS

There are so many ways to reach prospects online: search (Google, Bing), social (Facebook, Twitter, YouTube, Pinterest, LinkedIn), and email, to name a few. Develop a multi-channel strategy and publish your content across the best channels most likely to reach your ideal customer.

CONVERT

Give your prospects a simple way to contact you. If they like what they see, they’re likely to become a client. Conversion is your ultimate goal, but don’t rush it.