Social intelligence allows you to fully take advantage of the most important characteristics of social media
Grasping the meaning of the numbers provided through social analytics is an important first step. However, social media endures through time because of its communicative aspects. The onset of social media, for the first time ever, created a truly effective way for organizations and their audiences to truly develop two-way communication. Consumers and concerned publics can speak their mind with the assurance they’re being heard. As a business or organization, you have to make sure you are really hearing what people are saying to our about your brand. This happens through social intelligence.