Our Social Media Marketing Philosophy

Dapper Goat is a social media and content marketing agency that provides complete packages of social media marketing services. Below are some of our standard services and capabilities for social media marketing. However, you are unique – so we’ll customize our services to suit you!

ANALYSIS

Measure twice, cut once.  We won’t start any type of social media marketing until we understand who you are, what your goals are, and what the competitive landscape looks like.  Great social media campaigns engage emotions, but they must be based on facts and data, not supposition.

SOCIAL MEDIA IDEATION

What’s the big idea?  Your social media campaign must be driven by one: a big idea that grabs people’s imaginations and makes them want to join your tribe.  But that idea is just the beginning.  Planning, goal-setting and execution are crucial, of course.  And not every social media platform or digital channel is necessarily best for your brand.  We help you decide what to do, what not to do, how to do it, and how to engage.

CONTENT CREATION

80% of success may be showing up, but just showing up on Facebook and Twitter won’t do your brand any good.  Content creation and content curation are key.  Your community demands a consistent flow of content that is worth their time.  We develop social media messaging strategies that drive your brand and grow your tribe of passionate, loyal fans.

LISTENING (CHANNEL MONITORING)

People don’t care how much you know until they know how much you care…a cliché that is very true in the social media age.  Gone are the days of brands shouting at their prospects with a barrage of advertisements.  Conversation is crucial – and your community wants to be heard and understood.  We provide constant monitoring of the web for mentions of your brand so we can amplify the positive mentions and address the negative ones appropriately.

SOCIAL SITES

Simplify! We make it easy for you to oversee your social sites with a central dashboard or microsite.

BLOGS

If a brand blogged in the forest, would
anyone share it?  Blogging on behalf of your brand/product/organization is a crucial part of your social media and content creation strategy. People want to hear your voice, your
thoughts, your news…and have
a platform to give you feedback.

BLOGGERS

Bloggers can have real power.  They can make a brand…or they can break one.  We build relationships with the bloggers and other influencers in your industry to help create a buzz around your brand/product.

SOCIAL PROFILES

Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Flickr…we create, customize and optimize your social media profiles, making sure they express your brand and drive your campaign.

GAMIFICATION

We design ’em, we build ’em, and we implement ’em.  Custom widgets, badges, social media tools, and games can help set your brand and campaign apart – and increase engagement.