Analyze
Before anything, we’ll carefully analyze your brand to understand your unique situation, needs, and goals. Everything we do will play into your larger marketing and organizational goals.
Social media marketing allows you to reach and connect with your audience like no other medium.
Effectively leveraging social media is becoming more and more important for brands and business. Thanks to the instant and pervasive nature of the digital world, social media marketing gives brands effective ways to reach audiences that not only want to use your product or service, but also to connect and build a relationship. Yes, social media is the perfect vehicle to sell, but it’s also the perfect medium through which to build brand advocates and fully express your organization vision. Consider it an instantly-accessible extension of your brand’s appearance, personality, and mission.
Audience Detailing
One of the most valuable aspects of social media marketing is that you can be sure that you’re reaching the exact people that you most need to talk to. You can target people of very specific demographics and even down to specific interests. Additionally, you can retarget people who have engaged with your brand before. This means that you can craft extremely tailored messages and ultimately maximize every advertising dollar you spend.
Community
Not only does media make an incredible place to sell, but it’s also an incredible place to connect and build your brand in additional ways. Social media serves as a gathering place for people looking to express their ideas and connect with others. By consistently engaging with users, you can build a community of people that love your brand and advocate your mission. Another important fact is that social media facilitates two-way communication. Now, more than ever, consumers need to feel they’re understood. Through social, you can respond to concerns, express gratitude, and consequently build trust in your brand.
Where do I start?
Because social media is so pervasive and extends into so many different spheres, it can be a little daunting to know exactly where to start. Everything from targeted ads to influencer marketing, to community management, to social listening can lift your brand to new heights and extend your reach. Fortunately, Dapper Goat has years of experience analyzing brands and developing social strategy perfectly tailored to their needs. We know which platforms to build on, which efforts to pursue, and how best to maximize your unique budget. We know how to help you take your first steps on social, and how to support you in every step of your journey.
